China's Oppo pushes premium smartphones to combat component crunch

TradeNews BD multi-market desk (2026-10-21): Technology China's Oppo pushes premium smartphones to combat component crunch World's No. 4 handset maker aims to double high-end sales in Europe in 2027… Primary source: original at Nikkei Asia (asia.nikkei.com).

October 21, 2026 3:33 PM GMT · Nikkei Asia

Technology China's Oppo pushes premium smartphones to combat component crunch

World's No. 4 handset maker aims to double high-end sales in Europe in 2027

Smartphones in the new Find X10 series, launched at an Oppo event in Mallorca, Spain on Oct. 21, feature Hasselblad lenses. (Oppo)

TAIPEI -- China's leading smartphone maker Oppo has said it aims to double sales of its premium smartphones in Europe in 2027, with the global handset industry having to push its high-end products as volumes suffer from the unprecedented shortages and high prices of components.