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Investing.com -- Morgan Stanley said U.S. retail alcohol sales trends improved modestly in the four weeks ended July 25, with spirits benefiting from the latter part of the FIFA Club World Cup while beer remained subdued, as the tournament’s consumption was likely skewed toward bars and restaurants rather than the off-trade channels tracked by NielsenIQ.

Morgan Stanley said Diageo’s U.S. spirits sales fell 9.5% year over year in the latest four weeks, marginally weaker than the 12-week trend of a 9.3% decline. Including beer, sales declined 7.5%, broadly in line with the recent trend, while the company continued to lose market share in both value and volume. The report also showed Diageo’s beer business gained modest volume share despite an overall decline in sales.

Morgan Stanley said Pernod Ricard’s U.S. spirits sales declined 7.0% in the latest four weeks, an improvement from the 12-week decline of 7.4%. The broker said volume trends improved versus recent periods, although the company continued to lose a modest amount of market share.

Morgan Stanley said Campari recorded one of the strongest improvements among the European spirits companies it tracks, with U.S. sales down 1.4% year over year versus a 4.2% decline over the previous 12 weeks. The report said volume trends improved and market share losses were limited during the latest four-week period.

Morgan Stanley said Rémy Cointreau’s U.S. sales fell 3.4% year over year in the latest four weeks, improving from a 4.3% decline over the prior 12 weeks. The broker said volume trends strengthened and the company broadly maintained its volume market share.

Morgan Stanley said Moët Hennessy’s U.S. sales declined 2.1% in the latest four weeks, compared with a 0.6% decline over the previous 12 weeks, indicating weaker momentum. The report said volume growth slowed and the company ceded a small amount of market share during the period.

Morgan Stanley said Anheuser-Busch InBev’s U.S. beer sales fell 3.2% year over year in the latest four weeks, improving from a 4.2% decline over the previous 12 weeks. Including ready-to-drink spirits, sales declined 1.0%, while the brewer gained both value and volume market share in the U.S. beer market.

Morgan Stanley said Heineken’s U.S. beer sales declined 7.6% year over year in the latest four weeks, an improvement from the 12-week decline of 8.6%. Despite the better sales trend, the report said the brewer continued to lose modest market share in the U.S. beer market.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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