US sports investment fund RedBird hunts for tie-ups in Japan

TradeNews BD multi-market desk (2026-11-07): Sports US sports investment fund RedBird hunts for tie-ups in Japan Firm specializes in using data, intellectual property to boost revenue steams RedBird… Primary source: original at Nikkei Asia (asia.nikkei.com).

November 7, 2026 6:48 PM GMT · Nikkei Asia

Sports US sports investment fund RedBird hunts for tie-ups in Japan

Firm specializes in using data, intellectual property to boost revenue steams

RedBird Capital Partners, which owns European soccer club AC Milan, will enter the Japanese market with backing from the Development Bank of Japan. (Source photos by AP and Nikkei)

TOKYO -- Sports-focused investment firm RedBird Capital Partners is set to enter Japan, seeking to leverage its talent for intellectual property monetization and data-driven fan engagement to lift the earning power of the country's sports industry, Nikkei has learned.